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Introducing Wes Thornton, Founder of Real Estate Geelong
The driving force behind Real Estate Geelong, Wes Thornton, is a respected authority in the property market. His credentials as a Fully Licensed Estate Agent and Auctioneer ensure that clients are in the most capable hands, receiving astute and trustworthy advice.
Geelong born and bred, Wes embarked on his property journey as a Master Builder, dedicating over two decades to constructing and developing a wide array of projects. His portfolio spans private residences, hospitals, nursing homes, hotels, warehouses, and both retail and commercial fit-outs, across Geelong, Melbourne and regional Victoria.
Transitioning into Property Investment, Wes created his proprietary property software analysis system, a tool that proved pivotal in his successful acquisition and turnover of more than 80 properties across Queensland and Victoria. Additionally, Wes's pursuit of finance training equipped him with deep insights into banking expectations and market leverage, enhancing his understanding of the financial intricacies of real estate.
Wes's adept understanding of critical sales factors, including Presentation, Positioning, Price, Timing and return on investment empowers him to navigate the delicate balance between substantial financial rewards and possible setbacks, all underpinned by solid empirical evidence. His guiding principle, 'Agents will mislead but numbers never deceive; trust only in the data,' mirrors his dedication to decisions founded on quantitative analysis.
With his comprehensive knowledge and vast experience, Wes Thornton not only leads his team in this manner but redefines standards in real estate, bringing unparalleled expertise to every property he handles.
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In order to return more great properties in your searches, try adjusting your search criteria.
Jason thought it was weird that Wes would want to lift the asking price of his property when they hadn’t received any firm offers to that date. Wes asked them to trust him as he had a strategy for why he felt it could work. Wes sold the property 3 weeks later. Wes said the interest in the property certainly increased in the new range which is why he is never afraid to lift an asking price when he knows he can justify its worth. 11 times in the last 3 years Wes has lifted the asking price on property and sold it for more. Often this occurs when Wes takes over a property from a failed campaign with another agent.
Here Jason speaks about how he had 5-7 agents in to appraise his property and why he decided to use Wes from Real Estate Geelong. He goes on to say how Wes’s Building and Construction background, property knowledge and experience made Wes a stand out against all other agents he interviewed. Jason said all real estate agents except Wes are like used car salesman looking for a pay day, their commission. Jason said virtually all of the agents talked down the home suggesting the kitchen, bathroom, ensuite and laundry need to be upgraded to achieve mid 500’s which was their goal.
Wes never talked down the property value at any time, didn’t focus on upgrading kitchen, bathroom, ensuite or laundry suggested by the other agents because mathematically spending that sort of money on a house this small would realise the return on investment without extending the home. Instead Wes set out to identify inexpensive ways of increasing the value of the home and taking attention away from other areas. Wes even increased the price of the home when he felt he wasn’t attracting the right buyer mindset and he never asks a vendor to lower their price expectation. He sold the property 3 weeks after increasing the price and sold if for 50k above Jason’s expectation.
Here Susan shares her experience using Wes of Real Estate Geelong to sell her Herne Hill home. She talks about how the entire experience was 10 out 10 and she would only recommend Wes as her agent of choice. The entire process was stress free, easy and Wes exceeded Susan's expectations on price and service. Susan explains how there had been a fair number of people through but no one coming good with the right offer and so instead of lowering the price Wes suggested he would increase the price which he did and sold it in less than 3 weeks.
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